On May 22nd, Huawei held the "2024 Huawei Image Brand Night" at the Shanghai Oil Tank Art Center. He Gang, BG CEO of Huawei, Li Xiaolong, BG CTO of Huawei, Chen Xiaobo, vice president of the Ninth China photographers Association, Zhao Xiaoding, cinematographer and vice president of the Chinese Academy of Film and Television photographers, and other guests gathered at the scene to discuss the future development of mobile images. During the event, Huawei unveiled its next 10-year plan in the field of mobile images-Huawei Image XMAGE Co-creation Plan.

He Gang, BG CEO of Huawei terminal, said: "compared with nearly 200 years of photography history, mobile images represented by mobile phones are still in their infancy. As an explorer and leader in this field, Huawei Image XMAGE invites you to work together to build the future of images and witness the power of images!"

Huawei Image XMAGE, unique advantages from technology to style

Since its release in 2022, Huawei Image XMAGE takes "Optical Machine and computer" as the technical base, creating a realistic, refreshing, transparent and breathing image style; at the same time, it uses extreme image technology and experience to stimulate consumers' imagination, creativity and appreciation, so that mobile phone images are not only used to record the present, but also show creators' thoughts and emotions, and transmit image power beyond appearance.

XMAGE continues to climb new heights of the mobile imaging industry through a number of industry pioneering technologies, such as large aperture super-long focal length, variable aperture and ultra-large aperture. In April this year, the Huawei Pura 70 series was launched as the pinnacle of Huawei Images, winning wide acclaim from the media, professional institutions and consumers for its powerful features such as Fengchi flash shots, telephoto macro and realistic portraits.

In addition, the event also exhibited selected works from the "warm World" XMAGE global tour exhibition, which opened in Dubai two weeks ago. These images, selected from more than 4 million photos taken by Huawei mobile phone users, span 170 countries and regions, interpret the perfect combination of technology and art from different perspectives and styles, and present a feast of images to the guests. convey the power of warmth.

Facing the future, jointly create a new chapter of mobile images

At the Brand Night event, Huawei Image XMAGE Co-creation Program was officially released, which aims to continuously promote the development of mobile images from technological innovation and cultural construction. On the one hand, Huawei will invite industry experts, authoritative organizations and creators to act as "Huawei image consultants" to create in depth with the XMAGE R & D team; on the other hand, Huawei will continue to invest in the construction of mobile image culture, hold global competitions and touring exhibitions, regularly output mobile image trend reports, promote image culture in many ways, such as line photography, round table and master class, and encourage more users to pay long-term attention to images. He Gang said: "promote innovation by combining the power of technology and art."42.9millionjackpotWe hope to make XMAGE a visual symbol at a glance! "

During the event, Bruce Lee released "Ten Image Trends" on the future development of XMAGE: miniaturization of image system; perfect combination of capture and clarity; undershot and telephoto to break through the boundary of image quality; WYSIWYG; immersive dynamic image; exclusive image style; personalized content creation platform based on Hongmeng; image creation blessed by AI and large model; multi-shooting and multi-mode; end-cloud collaboration. He said: "facing the future, XMAGE will combine soft and hard core clouds to build the future image power with ten major trends."

During the event, a number of cultural and art leaders, top photographers and creators shared their in-depth insights into the development of mobile images.

Chen Xiaobo said: "for more than a decade, I have seen photographers with Huawei mobile phones constantly 'exploring boundaries' with the support of technology, so that unusual sights, traces and hidden feelings can be displayed in front of us."

Zhao Xiaoding shared the story of using Huawei's mobile phone to shoot "instantaneous Aesthetics" at the scene. He said that the mobile phone is an important tool for him in the early stage of the movie and in filming. In the TV series "Beizu Nanyuan," which worked with Feng Xiaogang, through brushed glass, the portrait shot in the Porsche version of Huawei Mate 30 RS has a unique three-dimensional sense, including some highlights, and also presents a special level and atmosphere. This photo also won an award in the photo collection campaign of the American cinematographer magazine at that time.

Zhao Xiaoding said that this time Huawei Pura 70 Ultra's ultra-high-speed wind gallop flash function gave him a great surprise, and even photographed the dancers' hair and look in the fast movement revealed a sense of strength. The upgrading of technology is to let "instant aesthetics" return to the public and life, so that more people can record their own instant aesthetic works, and even create film works.

As the leader and promoter of global mobile images, Huawei, after more than a decade of deep cultivation and accumulation, continues to make iterative changes in technological innovation, continues to expand the boundaries of mobile images, and in cultural construction, through the continuous holding of global film festivals, competitions, community activities and other ways to actively promote the global dissemination of mobile images and promote the continuous change of the mobile image industry.

Facing the next decade, Huawei will continue to build a "warm brand", integrate the power of technology and art, lead the prosperity and progress of the mobile imaging industry, and open a new image era.